Our Story
At JUSTT GROUP, our journey began with a vision to bridge the gap between brands and the vast potential of the Southeast Asia eCommerce landscape. We recognized the unique opportunities and challenges that this vibrant region presented, and we set out to create a company that would serve as a catalyst for success.
Founded by a team of passionate eCommerce experts, JUSTT GROUP was built on a solid foundation of industry knowledge, strategic thinking, and a deep understanding of the Southeast Asia market. We believed that by combining cutting-edge technology, data-driven insights, and personalized support, we could empower brands to unlock their true potential and flourish in this dynamic ecosystem.
Our Approach
At JUSTT GROUP, we embrace a customer-centric approach that puts your brand at the heart of everything we do. We believe that every brand is unique, with its own story and aspirations. That's why we take the time to understand your brand, your goals, and your target audience. We collaborate closely with you, becoming an extension of your team, to develop tailored eCommerce strategies that align with your vision and drive measurable results.
We pride ourselves on providing end-to-end solutions that cover every aspect of eCommerce enablement. From crafting a robust market entry strategy to developing and optimizing your eCommerce platform, integrating with multiple sales channels, and implementing effective digital marketing campaigns, we are your trusted partner throughout the entire eCommerce journey.
Why Choose JUSTT GROUP?
When you choose JUSTT GROUP, you choose a partner that is committed to your success.
Here's what sets us apart:
Industry Expertise
Thought Leadership
Extensive Network
Agile and Scalable Solutions
Local Market Understanding
Success Stories
Meet Our Team
Terry Chan
Founder & CEO
Seasoned eCommerce Strategist | 25+ Years Driving Sustainable Growth in Southeast Asia
As an acclaimed eCommerce expert and serial entrepreneur, I have a proven track record of empowering brands, SMEs, and merchants to thrive in Southeast Asia's dynamic eCommerce landscape. With 25+ years of experience spanning eCommerce, fintech, supply chain, and AI, I leverage my deep regional insights to devise tailored strategies that unlock growth opportunities.
Decorated with Prestigious Industry Awards
I am honored to have received numerous accolades, including being named The Most Promising Business Leader of Asia, one of the 50 Fabulous Innovative Leaders, and a Top 10 Most Influential Supply Chain Professional. These awards recognize my commitment to driving sustainable, technology-enabled growth in the eCommerce and retail sectors.
Proven Track Record of Driving Sustainable Growth
As the founder of JUSTT GROUP, I leverage my extensive regional knowledge to provide integrated solutions that empower brands, SMEs, and merchants to succeed in Southeast Asia's dynamic eCommerce landscape. Our tailored services encompass local talent acquisition, supply chain optimization, and innovative AI-powered go-to-market strategies.
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Extensive Entrepreneurial Experience
In addition to founding JUSTT GROUP, I co-founded JUSTT BEAUTHY, a transformative content-driven e-retailer of skincare and health products in Hong Kong. I also served as the founder and chairman of the Hong Kong eCommerce Supply Chain Association (HKeCSC), the first and only organization in Hong Kong dedicated to supporting senior executives in the eCommerce and retail industries with a focus on supply chain management.
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Seasoned Leadership Experience Across Multinational Organizations
I've held senior leadership roles at prominent global companies, including General Manager of Supply Chain Management at Lazada (Alibaba Group), Chief Supply Chain Officer at AsiaPay, and executive positions at FedEx, DHL eCommerce, Yamato, S.F. Express, and Cathay Pacific. This diverse experience has given me deep cross-functional expertise in eCommerce, fintech, logistics, and supply chain management.
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Pioneering Contributions to the Industry
Throughout my career, I've played a pioneering role in shaping the eCommerce and retail landscape. I was the Chief Evangelist of eC-POST, a Forbes-featured eCommerce supply chain accelerator. I was also a senior consultant at the leading AI companies iOmniscient AI and Wildfaces.ai, where I leveraged cutting-edge technologies to drive innovation in the industry.
Influential Advisory and Mentorship Roles
I actively contribute my expertise through various advisory and mentorship positions. I serve on the advisory boards of organizations like GS1 Summit, Retail Asia Expo, and the VCI Fashion & Luxury Retail Supply Chain Leaders Forum. I also act as a consultant and advisor for leading companies such as UBM, GLG, KPMG, Ernst & Young, McKinsey, and Estee Lauder. Additionally, I mentor aspiring entrepreneurs at incubators and through my role as an Executive Mentor at the City University of Hong Kong.
Recognized Industry Thought Leader
I'm regularly invited to share my insights as a keynote speaker, panelist, and advisory board member for 130+ international conferences across China, Southeast Asia, Europe, and the US. This includes events organized by the World Bank, Forbes, Hong Kong Trade Development Council, ASEAN governments, and leading industry bodies like GS1 and Retail Asia Expo.
Educational Background and Teaching Experience
In addition to my extensive industry experience, I hold an adjunct lecturer role at the University of Hong Kong, SPACE Institute of China Business, and Innovative School of Professional Management. I also serve as a corporate trainer for organizations like the Hong Kong Productivity Council and the Hong Kong Federation of Youth Groups.
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Diverse Teaching and Training Experience
In addition to my adjunct lecturer roles, I have extensive experience as a corporate trainer and industry educator. I have provided training for organizations such as the Hong Kong Productivity Council, the Hong Kong Federation of Youth Groups, and the Hong Kong Science and Technology Park. I also serve as a judge for prestigious industry awards, including the Top 10 eCommerce Website by GS1, the HK Tech 300 by City University of Hong Kong, and the SHOP Greater China Award Contest.
Extensive Media Presence and Recognition
My expertise and achievements have been widely recognized and featured in prominent media outlets, including Forbes, Transport Logistic Manager, HKET, and Vietnam TV. I have also been interviewed by these media outlets and have become a sought-after industry thought leader and commentator.
Fiona Cheng
General Manager
Fiona Cheng is a highly accomplished professional with a proven track record in commercial, supply chain, and ecommerce industries. Her passion for driving industry growth and advocating for sector interests is evident through her roles at the Hong Kong eCommerce Supply Chain Association. As an active advocate, Fiona engages with authorities and regulatory bodies to represent and promote the interests of the sectors. She has played a pivotal role in facilitating knowledge sharing and education through the organization of seminars, workshops, and training programs, empowering industry professionals with the latest insights and best practices.
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Fiona's commitment to fostering networking and collaboration among members and industry players has been instrumental in creating a vibrant ecosystem for growth and innovation. Additionally, her involvement in conducting industry research and publishing reports has provided valuable guidance to businesses navigating the rapidly evolving landscape.
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With also her extensive experience in contract management, negotiation, and ensuring compliance with business interests and regulations gained over the years coupled with her strategic mindset, and dedication to advancing the industry, Fiona is a trusted leader and valuable asset in the commercial, supply chain, and ecommerce sectors.